Client / Khaya's Kitchen
Role / Typeface Design, Collateral Design
Agency / Today
Year / 2022
Khaya Sans
typeface
Typeface Design
This Africa day, Khaya's Kitchen - a culinary incubator and retail production kitchen in the GQ - celebrated a little differently. For the launch of their #StartWithUmphako campaign, as well and the brand's vernacular communication, we developed Khaya Sans.
An authentically African sans serif typeface, for a truly African brand
We began with typographic inspiration from two African icons - imbiza emnyama (black cast iron pot) and a handwriting sample from Executive Chef of Khaya's Kitchen, Khayakazi Kepe.
Inspiration & typeface construction
Hand-rendered, home made
Next, we applied the typeface to lino - lending it the hand-made feel that is synonymous with African cuisine.
The typeface represents the uniqueness of ready-to-eat indigenous food deeply rooted in preserving incasa yasekhaya (the flavour of a home-cooked meal)
